Sal Collaziano
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Filed under: Budget, Sedan, Chevrolet, GM, Quick Spin
Chevrolet's mainstream, high-volume compact car was derisively referred to as the Cadavelier not so many years ago. It was considered one of the most uninspired entries from any automaker in the segment. The Cobalt was a major step forward, but still wasn't near the top of its class. In the words of soon-to-retire General Motors vice-chairman Bob Lutz, the Cobalt was developed under the old philosophy of making cars "good enough."
Under Lutz's tutelage, GM's product development team has shifted to a philosophy of making its products "Best in Class." Transitions like this don't happen overnight, though - especially in the car business with its long lead times. While some would argue about whether GM's newest offerings are segment leaders, there is no doubt that almost every recent GM introduction has made tremendous progress.
GM will launch a replacement for its one-and-done Cobalt later this year in the shape of the new Chevrolet Cruze. We were invited to the GM Milford Proving Ground to learn more about the Cruze and get a first drive on the track. Read on to find out if it indeed has a shot at being best in class.
Gallery: Quick Spin: 2011 Chevrolet Cruze
Continue reading Quick Spin: 2011 Chevrolet Cruze ain't no Cadavelier
Quick Spin: 2011 Chevrolet Cruze ain't no Cadavelier originally appeared on Autoblog on Mon, 19 Apr 2010 12:28:00 EST. Please see our terms for use of feeds.
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2011 Chevrolet Cruze - Click above for high-res image gallery
Chevrolet's mainstream, high-volume compact car was derisively referred to as the Cadavelier not so many years ago. It was considered one of the most uninspired entries from any automaker in the segment. The Cobalt was a major step forward, but still wasn't near the top of its class. In the words of soon-to-retire General Motors vice-chairman Bob Lutz, the Cobalt was developed under the old philosophy of making cars "good enough."
Under Lutz's tutelage, GM's product development team has shifted to a philosophy of making its products "Best in Class." Transitions like this don't happen overnight, though - especially in the car business with its long lead times. While some would argue about whether GM's newest offerings are segment leaders, there is no doubt that almost every recent GM introduction has made tremendous progress.
GM will launch a replacement for its one-and-done Cobalt later this year in the shape of the new Chevrolet Cruze. We were invited to the GM Milford Proving Ground to learn more about the Cruze and get a first drive on the track. Read on to find out if it indeed has a shot at being best in class.
Gallery: Quick Spin: 2011 Chevrolet Cruze
Continue reading Quick Spin: 2011 Chevrolet Cruze ain't no Cadavelier
Quick Spin: 2011 Chevrolet Cruze ain't no Cadavelier originally appeared on Autoblog on Mon, 19 Apr 2010 12:28:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Read More...