Sal Collaziano
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Filed under: Hirings/Firings/Layoffs, Buick, Cadillac, Chevrolet, GM, GMC
After yet another round of musical chairs amongst General Motors' executives, Susan Docherty will be removed from her position as vice president of marketing later this month. With just over six months behind her in the current job, Docherty will be given a new position within GM, which the automaker says it will announce in the near future. Rumors of Docherty's removal had been speculated for a while now, especially after her VP of sales position was dropped in another recent management shift.
Big shoes to fill, no doubt, but GM is certain that they've found a worthy replacement, especially if the automaker was willing to remove Docherty from the job in the first place. On May 24th, GM will welcome Joel Ewanick to the team - the man who helped Hyundai build its considerable marketing momentum over the past few years, though he did make a move to Nissan just a few months ago. GM's North American president, Mark Reuss, says, "Joel is highly regarded in industry and marketing circles, and his track record speaks for itself."
In a time when GM needs to give its entire brand image a good once-over, it makes sense to have the best marketing people possible on the team. What's more, with big announcements like Chevrolet ending its 91-year advertising contract with Campbell-Ewald and its new "Excellence for All" slogan on deck, some serious new marketing strategies will have to come into place to move new products off of dealer lots. GM's full press release is available after the jump.
[Source: General Motors]Continue reading Docherty replaced as VP of marketing at GM
Docherty replaced as VP of marketing at GM originally appeared on Autoblog on Wed, 05 May 2010 13:31:00 EST. Please see our terms for use of feeds.
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Big shoes to fill, no doubt, but GM is certain that they've found a worthy replacement, especially if the automaker was willing to remove Docherty from the job in the first place. On May 24th, GM will welcome Joel Ewanick to the team - the man who helped Hyundai build its considerable marketing momentum over the past few years, though he did make a move to Nissan just a few months ago. GM's North American president, Mark Reuss, says, "Joel is highly regarded in industry and marketing circles, and his track record speaks for itself."
In a time when GM needs to give its entire brand image a good once-over, it makes sense to have the best marketing people possible on the team. What's more, with big announcements like Chevrolet ending its 91-year advertising contract with Campbell-Ewald and its new "Excellence for All" slogan on deck, some serious new marketing strategies will have to come into place to move new products off of dealer lots. GM's full press release is available after the jump.
[Source: General Motors]Continue reading Docherty replaced as VP of marketing at GM
Docherty replaced as VP of marketing at GM originally appeared on Autoblog on Wed, 05 May 2010 13:31:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Read More...