Why should anybody buy a Chevrolet Traverse over a Buick Enclave?

glen g

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The Buick Enclave is definitely one of the most elegant SUVs I have ever seen and plan to buy. Esthetically it has a lot more going for it than comparably sized German models (Audi Q7, BMW X5, Mercedes GL and VW Touareg) and Japanese makes (Lexus LX).

What sense does it make for GM to now introduce the Chevy Traverse. It looks like a bare-bones Enclave.
 
Not everybody can afford or want something as expensive as the Buick.
 
Because when you're so low to buy something made by GM, whats the name got to do with anything. They're both terrible.
 
Price. Styling.

Not everyone can afford a Buick Enclave and not everyone appreciates all the chrome that comes on the Buick Enclave. The same goes for the GMC Acadia. For these people there is the Chevrolet Traverse. It's GM's interpretation of the minivan.

Buick Enclave competes with luxury Crossovers/SUVs like the ones you mentioned and it beats them. Chevrolet Traverse competes with regular crossovers/SUV's like Honda Pilot, Toyota Highlander, Ford Flex, etc.

The two vehicles compete in two completely different market segments. If any vehicle doesn't make sense I'd say it's GMC Acadia, because it doesn't fit the brand profile (Professional Grade) and it somewhat competes with Enclave (luxury crossover/suv) even more so with the new Denali trim.
 
They are mechanically the same vehicle. The Buick is going to have nicer trim, but they are largely the same. I would go with whichever you get the better deal on.
 
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