Cruze Control: Success Paves Way for Next Generation Chevy Cruze

Sal Collaziano

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Chevy Cruze, the brand’s best-selling car around the world, has surpassed 3.5 million global sales, a milestone that comes as Chevrolet prepares to introduce the next-generation Cruze on June 24.

“When we introduced the Cruze it replaced 15 other compact vehicles around the globe,” said Alan Batey, president, General Motors North America and global Chevy brand chief. “By consolidating design, engineering and marketing efforts, we were able to produce an award-winning, value-driven sedan that won over customers around the world.”

Cruze is sold in 115 countries. The top global markets include China, the United States, Brazil and Canada.

In the United States, Cruze total sales were 273,060 in 2014 – a 10 percent increase over 2013. It is also the segment’s second-best seller to customers under 25 in the U.S. Importantly, Cruze brings new buyers to Chevrolet – 35 percent of all buyers are new to the brand. Additionally, of those who trade in a Cruze, 56 percent stay with Chevrolet and 23 percent trade in for another Cruze.

“In every corner of the globe, Cruze has been successful at introducing new and younger customers to Chevrolet,” said Batey. “Compact car customers are looking for style, safety and connectivity at an affordable price and the Cruze delivers on all fronts.” Continue reading...
 

zora

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Now if they only would make a 2 door sporty model I'd consider it, something to replace the Cobalt SS
 

Sal Collaziano

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Now if they only would make a 2 door sporty model I'd consider it, something to replace the Cobalt SS
Yeah, I don't know what they're waiting for. Chevy has a huge history with super sport models and why they'd abandon this segment is beyond my understanding...
 
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