Ad Shows 2016 Chevy Volt is ‘Tomorrowland’ Today

Sal Collaziano

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Movie tie-in kicks off marketing efforts for next-gen Volt

DETROIT – 05.08.2015 – Chevrolet and the upcoming Disney feature, “Tomorrowland,” share a history and future full of possibility, innovation and freedom. “Tomorrow, Today,” celebrates the launch of the next-generation Chevy Volt by capturing the spirit of imagination in the process of creating the car of tomorrow.

The spot, which uses a portion of the film’s score, takes place in a design studio at the heart of Tomorrowland as depicted in the film – a space of infinite possibility that embodies the optimism at Chevrolet.

“The Chevrolet archives are full of innovation in the form of sketches, specs and renderings for ‘the car of tomorrow,’” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “This animation reveals how the freedom of imagination helps find new roads in present day as demonstrated in the next-generation Chevrolet Volt – the car of tomorrow, today.”

The spot includes animations based on scans of concepts from the GM Heritage Center in Sterling Heights, Mich. that culminate in bringing the Volt to life.

The five concepts featured are: (read more...)
 
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